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Home Article Archive Domain Optimisation Domain Optimisation - What about the other traffic?
Domain Optimisation - What about the other traffic? PDF Print E-mail
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Written by Whizzbang   
Wednesday, 06 June 2007 10:00

In a previous article I mentioned that at ParkLogic we're finding that there is a lot of traffic going to waste in the forum of graphics being requested from your domains.

There is another source of traffic that is often completely neglected and that's email. Each of your domains is likely to be receiving email that if auto-responded to could instantly develop a database of thousands of email addresses....but here's the catch.

It's quite reasonable to send a reply to a person that may be sending an email to a dead email address that it is no longer active but you may want to sign up for "such and such" a service (ie. opt-in). It is not reasonable to just SPAM people and send emails without their permission. As well as this any email must also have an unsubscribe button.

This is an area that I know we will continue to investigate as it represents an untapped treasure trove of opportunity of traffic to exploit. Let me know any thoughts that you may have on this be placing your comments below.

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Last Updated on Thursday, 27 September 2007 04:42